As we all know, the overnight rate of the scenic spot is related to the prosperity of the scenic night economy. Nowadays, many destination cities and scenic spots have enhanced the attraction of the scenic spots by carrying out night scene lighting and increasing night projects to achieve the purpose of retaining guests. But can a single performance alone allow more people to stay?
“Night tourism” should: plan night attraction, plan night tour system, design night tour content, and improve night tour packages. Among them, the most important and core is to shape the attractiveness of the night.
Next, I will give you a few examples of atypical night tour-dominated scenic spots:
Light Show + Night Food
In the past two years, there have been many lantern festivals and festivals throughout the country, but most of them are short-term activities. In the 1250 acre ecological park, various fantastic light show scenes have been made
Theme activity + block leisure
Take Linghua Town in Lihua Bay as an example. The cultural feature of Lihua Bay is Zen, but the focus of product design is indeed on night-time product design. The main experience activities at Lihuahua Bay are in the evening, and the most popular ones are also in the afternoon and evening. Among them, performing arts activities, each time around 10 minutes, loop performances every half an hour. The main purpose is, of course, to attract people to live and experience, and then drive homestays and themed business formats to form a combination of visiting Lingshan during the day and staying at Huahua Bay at night. The core of the night tour of Lihua Bay is to make the overall atmosphere. Each performance is not long and the scale is not large, but it is relatively delicate. It is very tasteful and stylish with the landscape lighting design of the entire block.