The use and value of media architecture in night lighting

We often say that the building has two lives, one in the day and the other in the night, and the light is an indispensable factor in the life of the night. In commercial buildings, whether it is a pedestrian street in the city or an emerging urban complex, night lighting is an important part of the night of the city and the business circle.

Among the various forms of night lighting that are blooming, the most interesting thing is the media building curtain wall. The rise of LED and control technology has provided a technical foundation for the rapid development of media architecture. Media architecture has been introduced in the design of urban planning and business planning. In large-scale activities, urban image planning and business center planning, media architecture has also begun to be used.

1.Media building, the carrier of city image propaganda

In order to welcome the G20 summit, Hangzhou Qianjiang New City cost several hundred million yuan for several years, creating a LED media wall based on the architectural complex, and intends to establish a new new night landscape line of Qianjiang New City.

This kind of building group lighting exhibition in Qianjiang New City has turned the building group into a “big TV”, which has become a typical example of the mediaization of the facade of the current building facade.

Such a media building is indeed a fast-moving urban festival atmosphere during a special festival, a good way to convey the theme of the festival and to shape the image of the city. However, if it is a long-term, daily application, it will bring harm to light pollution. So how to control the length of time, as well as the content conveyed by the media facade, has the consultation of lighting designers, lighting engineers and owners.

2.Media architecture, not just a form of advertising

The mediaization of building curtain walls is not only widely used in large-scale activities as a means of demonstrating urban renewal and vitality to the world. In the design of daily urban visual systems, the lighting and decorative design of building curtain walls are often used on a large scale.
More and more building façades are used by designers to act as carriers of urban creativity and content, in order to reconstruct urban image, create city business cards, and ultimately drive the development of urban advertising, entertainment and tourism, and gain new development. Opportunity. On the Shanghai Bund, on the banks of the Pearl River, landmarks in Shenzhen, Nanchang and other landmarks were designed and dressed to become a business card for urban development.
However, the media facade is not just a simple advertisement. It has a variety of content forms, and its creativity and expression can bring the most intuitive image to architecture and business. At the same time, it is also very important to pay attention to and pay attention to the brightness control of the curtain wall lighting, the impact on the surrounding environment, and the excessive repetition and video without content, is also a waste of lighting resources. How to apply the most accurate media façade, so that enterprises can maximize the value of investment in the image of the building facade, and also need multi-party collaboration.